New York Times
2025
Led end-to-end product design for the launch of the You Tab, a personalized destination designed to help readers discover and engage with content tailored to their interests.
Designed the Interests experience, enabling readers to customize editorial widgets and follow topics, series, and writers. Partnered with product, engineering, and editorial teams to launch, evaluate beta performance, and iterate the experience before expanding to 100% of users.
New York Times
2025
Led design and research for a project aimed at reflecting and celebrating a user’s reading behavior. Held various research sessions, and delivered a complex, data-driven multi-variant test for this net-new experience at the Times.
New York Times
2022
Designed the product experiences for the new suite of Subscriber-Only Newsletters that required unique labeling, branding and journeys across the site. Carved out paths for users to discover, sign up and explore this new set of newsletters across all NYT surfaces including the Story page, Home and more.
VICE
2018-2021
Branding
Experience Design
Art Direction, branding, experience design for special editorial programming and brand partnerships.
Coming Soon
2025
Merge follows Ari, a young woman in her 20's who decides to step outside of her comfort zone through an acting class. While there, she meets an interesting group of students led by their enigmatic teacher, Joy, who challenges Ari to harness her deepest fears in order to peak vulnerability in performance.
Through an exercise with a self-assured partner named Nicholas, Ari is forced to lean into the unconventional teaching methods of the class, and her initial disbelief in the process transforms into a love for power and honesty.
Written with Krizia Victoria
Directed by Dylan Pun
No Budge
2024
While waiting for a delayed bus, a woman kills time in Downtown Brooklyn and is confronted by her dependence on a brand new massage vest. Victoria Pandeirada’s “Massage Vest” is a telephoto comedy observing the peculiar behavior of a woman who is newly addicted to shoulder and neck relief. When the overworked vest loses power, she doesn’t hesitate to ask her fellow New Yorkers if they’d lend a helping hand.
Director: Victoria Pandeirada. Cast: Victoria Pandeirada, Alex Senti. DP: Johnny Frohman. Editor: Alex Sovoda. Colorist: Duncan Byrnes. Original Music: Simon Hanes.